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...should be easy enough for Cho to recognize the secret of Hyundai's success. The South Korean company is following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan--an econobox with a $4,995 price tag--was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed to have parts replaced. Sales tanked...

Author: /time Magazine | Title: Hyundai Grows Up | 6/20/2005 | See Source »

...architect of Hyundai's rise is Chung, who was named chairman in 1998. Although his father Chung Ju Yung founded Hyundai Motor in 1967, it was clear that the son would not get a free ride. Shortly before his appointment, the Korean economy was slammed by the 1997 Asian financial crisis and Hyundai was forced to lay off 25% of its staff. Complicating matters, Hyundai agreed in 1998 to acquire South Korean rival Kia Motors, which had to be assimilated. Chung had little experience with the automotive industry. He had spent most of his career managing a smorgasbord of affiliates...

Author: /time Magazine | Title: Hyundai Grows Up | 6/20/2005 | See Source »

...Stem-Cell Breakthrough "Inside the Korean Cloning Lab" [may 30] reported that South Korean scientists have created human stem-cell lines that are perfectly matched to the dna of human patients. That story gave me mingled feelings of delight and worry. Although the whole world is now one step closer to an ideal situation for studying how diseases develop, I worry about whether the U.S. can maintain its scientific and technological superiority. Many other countries have been vigorously pursuing stem-cell projects, while the U.S. government restricts the research that federally funded scientists may do in that field. I hope...

Author: /time Magazine | Title: Letters | 6/20/2005 | See Source »

...DIED. MAXIM MICHALIK, 2, Canadian-born schoolboy; after being shot during an eight-hour siege of an international school; in Siem Reap, Cambodia. Chea Sokhom, 23, a former driver for a South Korean restaurant owner, and three accomplices entered the school and took about 30 schoolchildren and teachers hostage. Cambodian police delivered $30,000 in ransom and a van per the four's demands, but they were overpowered by police and arrested before they could drive away. Police reported that Sokhom wanted to take revenge on his former employer, who he said had slapped him, by kidnapping...

Author: /time Magazine | Title: Milestones | 6/20/2005 | See Source »

...North Korean leader Kim Jong Il hinted last Friday that he might be willing to return to nuclear disarmament talks in July, provided that the U.S. demonstrates it no longer "looks down on" the North and is willing to "recognize and respect us as a partner." But U.S. President George W. Bush has stated in the past that he "loathes" Kim, and he risked angering the Dear Leader again last week by hosting a politically sensitive guest at the White House: Kang Chol Hwan, author of The Aquariums of Pyongyang, a first-person account of growing up inside...

Author: /time Magazine | Title: Gulag Diplomacy | 6/20/2005 | See Source »

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