Word: kosuth
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Each sign commences with a question. "Can you read this?" says one New York billboard, before it delves into an examination of its own meaning and purpose, while challenging conventional notions of the relationship between art and culture. In each piece Kosuth thereby brings the viewer immediately into the discourse...
...Kosuth all art is political, even as it seeks to enclose itself in the protective, isolating walls of the museum space. The New York sign continues: "This text would like to see itself, but to do that it must first see that larger, social, cultural, and political space of which it is a part...
...Kosuth uses parentheses brilliantly to clarify his perception of the role of the artist in post-modern society, as he attempts to conflate the processes of artistic creation and artistic reception. Another American Kosuth billboard reads, "This (writing/reading, text/gallery) is a moment in a process of construction which includes you. For you to see this (discourse) you must see beyond this (text/gallery); for you to see this (text/gallery) you must see through this (discourse...
...using parentheses, Kosuth creates two clear levels of communication in which he can both present and represent, both declare and dissect his own ideology and the process by which that ideology becomes a part of the "culture" in which it finds itself...
Nonetheless, the exhibit presents a wonderful opportunity to read some eloquent prose about art and contemporary society. A few of the photographs are both intelligent and beautiful, and the show, though not multimedia itself, demonstrates Kosuth's ability to take advantage of creative, often surprising, venues of expression...