Word: kotex
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Dates: during 1970-1979
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Died. Fairfax M. Cone, 74, advertising tycoon and public-spirited Chicago civic leader; after a long illness; in Carmel, Calif. Co-founder and director of Foote, Cone & Belding, he maintained that an ad should be a simple "substitute for talking to someone." He helped make Sara Lee, Kotex, Kleenex, Hallmark, Sunkist and even the doomed Edsel household names, but perhaps his most famous ad was for the American Tobacco account: "With men who know tobacco best... it's Luckies two to one." Despite its title, Cone's autobiography, With All Its Faults: A Candid Account of Forty Years...
...humorous highlights are a mock communion scene in which codeine tablets are taken in place of wafers and menstrual blood is drunk in lieu of wine, and when some woman with a sanitary napkin hooked up over her clothing, leaping about, stomps up and down on a box of Kotex. It's all rather artsy, but in the end there's too much fake blood and not enough...
...people who run the whole affair do their best to be prepared for such unscheduled events-the executive secretary, who does everything from tracking down mislaid children to re-introducing their parents, wouldn't dream of setting out for Essex without armloads of safety pins, suntan oil, and Kotex. But you can't foresee every contingency. Gosh, the unexpected is half the fun of reunions...