Word: kotex
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...only did Albert Davis Lasker make more than $40 million out of advertising, he changed its technique and virtually fathered modern advertising. In so doing he turned such names as Lucky Strike, Palmolive, Pepsodent, Kleenex and Kotex into household words...
Kimberly-Clark Corp. (Kotex, Kleenex), by selling more paper products ($22,864.000 worth) than ever before: net profits of $1,457,000, compared with...
...only one for them was the colossal task of Albert D. Lasker, president. To know how he went about that task, and thus to comprehend how Lord & Thomas got in a position to inject all sorts of things into your life-Palmolive soap, Quaker Oats, Lucky Strike cigarets, Kotex,* among other things-you need a picture of the ruddy-faced German-Jew who, as a rich man's 15-year-old son in Galveston, Tex., writhed at the thought of being known as "old Lasker's son Al"; who got a job writing dramatic criticism for a Galveston...
...this popular brand of a universal necessity and comfort to women, is said to have an interesting history. The editor of a large women's magazine long maintained that it would not be delicate to publish the advertisements. Finally, after one of many conferences, the promoter of Kotex asked the editor for permission to speak with his female secretary, in his presence. The surprised editor acceded and after a few minutes of frank sensible talk, during which the secretary appeared in no wise offended but on the contrary pleased, enthusiastic, the advertising was accepted for publication...