Word: kover
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...Grand Haven, Mich, last week worry over an adverse NLRB decision was said to have driven General Manager Arthur L. Colten of Kiddie Kover Manufacturing Co. to undue extremes. Last fortnight, Colten was found dying in his bed with a copy of the decision in his hand and a self-inflicted bullet wound in his head...
...Best-dressed" seniors at America's leading colleges are definitely against the clumsy old-fashioned fly. Though they prefer the smooth flat slide-fastened fly, they are also opposed to the uncovered zipper which displays a strip of bare metal. Kover-Zip, the invisible seamline closure demanded by good taste, has won approval in college from coast to coast. Here are a few typical comments on Kover-Zip by college they selected as "best-dressed...
American college men have a sure instinct for improvements in apparel that add to the smartness of the things they wear. A typical instance of this style-sense was the nation-wide approval of the Kover-Zip fly by "best-dressed" seniors at the great universities from coast to coast. Here are some of many comments on this invisible seamline closure by college men who were selected as "best-dressed...
...Kover-Zip fly has been acclaimed and adopted by "best-dressed" seniors in America's foremost colleges, and a typical expression of opinion about it is the following statement by Arthur Willis of Dartmouth, class...
College men everywhere, from Cambridge to Palo Alto, welcomed the Kover-Zip fly and now demand it alike on dress trousers, informal suits and slacks. Smooth and smart, efficient and durable, Kover-Zip is the closure for all modern clothes...