Word: kover
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Dates: during 1934-1934
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...Best-dressed" seniors at America's leading colleges are definitely against the clumsy old-fashioned fly. Though they prefer the smooth flat slide-fastened fly, they are also opposed to the uncovered zipper which displays a strip of bare metal. Kover-Zip, the invisible seamline closure demanded by good taste, has won approval in college from coast to coast. Here are a few typical comments on Kover-Zip by college they selected as "best-dressed...
American college men have a sure instinct for improvements in apparel that add to the smartness of the things they wear. A typical instance of this style-sense was the nation-wide approval of the Kover-Zip fly by "best-dressed" seniors at the great universities from coast to coast. Here are some of many comments on this invisible seamline closure by college men who were selected as "best-dressed...
...invisible style-line closure, the Kover-Zip fly, has every practical advantage of the ordinary zipper, and in addition is superior to it from the standpoint of good taste because no metal shows--the units of the fastener are concealed by a grosgrain ribbon that harmonizes with the fabric of the trousers and is guaranteed to outlast the garment...
...Kover-Zip fly has been acclaimed and adopted by "best-dressed" seniors in America's foremost colleges, and a typical expression of opinion about it is the following statement by Arthur Willis of Dartmouth, class...
College men everywhere, from Cambridge to Palo Alto, welcomed the Kover-Zip fly and now demand it alike on dress trousers, informal suits and slacks. Smooth and smart, efficient and durable, Kover-Zip is the closure for all modern clothes...