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...emotional level--at least, so says William Arruda, creator of the 360Reach personal-branding questionnaire that was used to ask people how they view me, my strengths and weaknesses. Arruda is not some New Age self-help shaman. After two decades of promoting corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach Personal Branding six years ago to help ordinary people figure out how to market themselves. With about 1,000 clients a month, he's a leader in the growing field of personal-brand consultants, who help people pitch themselves in the job market and the dating...

Author: /time Magazine | Title: It's a Brand-You World | 10/30/2006 | See Source »

...activities on behalf of the state, such as royal visits, the upkeep of palaces and official entertainment - the cost, as the palace is now media-savvy enough to stress, of a loaf of bread per citizen. Alan Reid, the former chief operating officer of the accounting and consulting firm KPMG who now serves as keeper of the privy purse, says the goal is "not a cheap monarchy, but a value-for-money monarchy." The Queen's natural frugality (except for her racehorses) is well known: footmen at the palace are told to avoid the center of the hallways to preserve...

Author: /time Magazine | Title: What Does the Queen Do? | 4/14/2006 | See Source »

...ever letting her down." Hunka says the palace "is almost without politics. I never have to write a memo to cover myself. There's no top job to compete for, and no revolving door of CEOs you have to please." Reid, who climbed to the top of KPMG, calls the Queen "the best person I've ever worked for. She lets you get on with the job, but she and her husband see things with great clarity. Sometimes we look at every conceivable angle; she'll just cut through...

Author: /time Magazine | Title: What Does the Queen Do? | 4/14/2006 | See Source »

...appetite for homegrown animation to date, veteran Indian animator Ram Mohan points to the success of Hanuman, one of the first ever locally produced animated feature films; it's taken more than $3 million at the box office since its release in November. Anindya Roychowdhury, an analyst at KPMG India, told Time that the moment Indian Star TV and Disney changed their programming from dubbed Western cartoons to original, local content, their popularity shot up. The Virgin team believes that Indian myths and folklore have legs outside the country. This summer, Kapur will unveil a comic book called Snake Woman...

Author: /time Magazine | Title: Local Heroes | 3/19/2006 | See Source »

...bank Société Générale points out that some companies today are very publicly balking at prices they believe unreasonable; he cites the decision in September by French advertising giant Publicis not to raise its $2.8 billion bid for British media-buying company Aegis. KPMG's Barrett concurs. "We're not seeing the sexed-up transactions we saw in the last bull market. It's looking much more responsible," he says. The French bank Crédit Agricole is one case in point. Facing ever tougher competition on its home turf, Crédit Agricole...

Author: /time Magazine | Title: It's High Time for Mixing Brands | 12/31/2005 | See Source »

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