Word: kraft
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Dates: during 1940-1949
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Pocket-Size Dramatics. Televised plays are often more embarrassing than entertaining. NBC's Kraft Theater and Theatre Guild are the best; the directors, after a few cluttered mishaps, have wisely stopped trying to paint extravaganzas on their Lilliputian canvas. The intimate kind of show they settled for hardly rivals the razzle-dazzle-of Hollywood, but it fits neatly between the living-room sofa and the book case. One recent success: Great Catherine, with Gertrude Lawrence, who back in 1938 appeared in the first televersion of a Broadway play (Susan and God). CBS, screening digests of current Broadway hits, made...
With the help of a girl friend named Sigrid Kraft, who also had a fiancé in the U.S., Gitte procured a packing box 29 inches long by 21 inches deep. She bored some air holes in it, equipped it with inside latches, stocked it with sleeping pills, four slices of black bread, a jar of tea and some razor blades (to slash her wrists in case the worst came to the worst). Then Sigrid sent for Private Robert Siedentopf, a friendly G.I. who worked in the same Army dispensary as Gitte...
This week he had changed his mind. Mammy-Singer Jolson, 61, had joined the regulars in one of radio's plushiest assignments: star of NBC's Kraft Music Hall (Thurs. 9 p.m., E.S.T.). Why? Jolson himself was ready with a long-winded explanation. He had tried to persuade the sponsor to let him supply the punch the Music Hall has lacked since Crosby left the show last year. He had been turned down cold. Al's version of it sounded like the lyric of an oldtime Jolson song...
...Jolson is half as lively in front of a microphone as he is in conversation around his Hollywood swimming pool, Kraft need not worry. The agency is spending at least $20,000 a week on the show, in which Al is supported by acid-tongued Pianist Oscar Levant. Kraft offered Al a fat four-year contract, without options, 39 weeks a year, with two weeks off in every...
...plus several of CBS's choicest (Take It or Leave It, Jimmy Durante, Your Hit Parade). Comedy will continue to be NBC's long suit (Bob Hope, Fred Allen, Amos 'n' Andy). Glossiest and one of the most ballyhooed of the new NBC shows: the Kraft Music Hall, with Al Jolson and Oscar Levant...