Word: kraft
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Dates: during 1950-1959
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...chunk of network time each week) are being dropped in favor of one-shot spectaculars (which occupy only 60-90 minutes a month). Some of TV's most prestigious shows have got the ax, including Edward R. Murrow's See It Now, Climax!, Wide, Wide World, Suspicion, Kraft Theater...
...heat. CBS will try its courtroom show, The Verdict Is Yours (TIME. May 19) as an hour evening program, in addition to Verdict's weekday afternoon half-hour run. NBC is scheduling two hour-long live shows, a private-eye staple called The Investigator and the converted Kraft (Mystery) Theater...
...sheen of art that live weekly dramas once gave TV is fast rubbing off. Due to die by fall are Studio One, Climax!, Kraft Theater and Matinee Theater. There was one particularly noisy survivor-a stubby, pugnacious man named David Susskind, 37. Producer Susskind has 25 live drama spectaculars lined up for next season, including seven for Du Pont, seven for Rexall, two for Sheaffer Pen. This is nearly twice as many as any other packager; and, with his bi-weekly Armstrong Circle Theater, Susskind next year may well be producing a good third of the major live-drama output...
...Nothing beats the sheer excitement of live TV," glowed Susskind in the darkness of NBC's vast Brooklyn sound stage one long, tense afternoon last week. Around him rolled the final rehearsals of Kraft Theater's Part 2 of All the King's Men, Novelist Robert Penn Warren's case history of a Huey Longish red-neck politician's rise and fall. Skidding between 14 sets under the glaring lights, fretting actors stumbled over camera cables. Before banks of baffling screens and switches in the darkened control room hunched wild-haired Director Sydney Lumet ("Places...
Susskind took over the dying days of the sagging Kraft Theater in a frank attempt to prove what a live weekly show could be, hit a high point with All the King's Men. His other six plays had been enterprising, if not consistently successful. All met zero response from sponsors with next season on their minds...