Word: kraft
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Dates: during 1950-1959
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Perry Como's Kraft Music Hall (NBC, 9-10 p.m.). With Maurice Evans. Color...
...worked on the docks to build capital, started buying and selling jungle produce, branched out into manufacturing ("This country can't develop if we just take things out of it"). Now Sabba's string of eleven corporations is making tin cans and rubber tapping cups, shotgun shells, kraft paper, oil drums, prefabricated houses, dynamite. He distills essential oils, makes leather products, refines and distributes petroleum. He has set up a businessman committee to attract others to .the frontier...
...February 1958. That July he was named president, with a ten-year sliding-scale contract that pays him upwards of $150,000 yearly. Kintner frankly admits that he applied his ABC formula: canned series, westerns, private eyes-plus quizzes. He knifed Wide Wide World, Omnibus, live dramatic shows (including Kraft Theater). Says he: "I had to catch up with front-running CBS." This year, Kintner can point to a more exciting NBC season, including 200 specials, a weekly drama show (Sunday Showcase), ambitious news coverage on Khrushchev's visit. (As he had at ABC, Kintner strengthened the NBC news...
...Kraft preserves and jellies ("It leaves nothing to be desired in an advertisement. I only want some of those [as the ad says] 'peaches you see here, grown sweet and tender in the long summer sun, quick-cooked in Kraft's very special...
...Kraft Music Hall (NBC, 9-10 p.m.).-Dave King, a British pantomimist with style, wit, and a habit of breaking into agreeable song, has taken over for Milton Berle...