Word: kraft
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...Once firm in the belief it needed to go it alone on everything, P&G is much more open to partnering with and learning from outsiders. One of Lafley's chief lieutenants, global-marketing officer James Stengel, occasionally meets with his peers at a range of other companies, from Kraft and Nestle to Toyota and Gucci, to keep abreast of new marketing trends--something that would not have happened at Procter just a few years ago. "In the old days, they kept us almost entirely in the dark," says Tom Kelley, general manager of leading design firm IDEO, which...
...smoke clear and all of his soldiers seem to rise from the dead. Their new ceramic-plate vests had kept them alive, but shrapnel had shredded many arms and legs. Eight of the 10 soldiers closest to the blast were wounded. "I've been hit!" Maroyka radioed Kraft...
...Where's Sergeant Abbott?" Kraft demanded...
...explosion had taken out the leaders of the 1st Platoon. With both the lieutenant and sergeant out of commission, command fell on the shoulders of Perez, the senior soldier left standing. "Sergeant Perez!" Kraft yelled over the roar of war to Perez, around 75 yards away. "You're now the platoon leader...
...fighter-bombers, and AC-130 and AH-64 gunships were pulverizing caves and crags. Perez's men set their M-4s to fire single shots instead of three-bullet bursts. "Perez was controlling his rates of fire, pointing out targets, just doing an awesome job," Grippe says. Kraft, the company commander, was impressed. "Here's a staff sergeant, stepping up and doing the job of a lieutenant who has gone through years of training," he says. "He was incredible...