Word: kraft
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...survey done by a university-created AIDS task force at the UMass Amherst revealed that "most students know how to protect themselves from the virus but weren't doing it," says David Kraft, the school's executive director of health services...
...have a purchasing power of about $120 billion. This year's Spanish-advertising outlays represent a 19% jump from 1986 and a threefold increase in the past five years. Among the prominent companies that have stepped up their Hispanic-advertising budgets are Procter & Gamble, Philip Morris, McDonald's and Kraft, which, for example, has launched a major Spanish-ad campaign to promote Breyers ice cream. Advertisers have myriad media outlets to choose from, including nearly 600 full-time Spanish-language television and radio stations, hundreds of Hispanic newspapers and countless billboards and bus posters in Spanish-speaking neighborhoods...
...Time Inc., have canceled plans to hold conferences and conventions in Florida as long as the law is on the books. Several major national advertisers have removed ads from publications and broadcasts that appear in Florida. Procter & Gamble has already suspended some advertising efforts, as have Clorox and Kraft...
...lives, and in three-day seminars at colleges around the U.S. Students spend $250 to learn from a man who has written for such TV series as Diff'rent Strokes and The Facts of Life and for Comedian Joan Rivers' appearances on the Tonight Show, and who staged The Kraft Music Hall and The Carol Burnett Show...
...basic areas of expertise. The latest to join the trend is Chicago's Quaker Oats, the breakfast giant. It will shed its nonfood division, the Specialty Retailing Group, which accounts for 6% of the company's $3.67 billion in sales. Acting on the same impulse, Northbrook, Ill.-based Dart & Kraft (1985 sales: $9.9 billion) had previously announced that it would split into two companies. The Kraft portion will retain its name and virtually all of the food lines, including processed cheeses and salad dressings. The other, still unnamed firm will make Tupperware and electrical appliances. And Chicago's Beatrice Foods...