Word: krafts
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Dates: during 1990-1999
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Through a cigarette-smoke-turned-dollar-sign link, the Web site shows that a fraction of the money you spend on Entemann's, Altoids, Philadelphia cream cheese, Jell-O or any Kraft or Miller product makes its way up the corporate system to the parent company, Philip Morris. Maybe such diversification should be lauded, not boycotted, but the fact that Philip Morris has been exploiting its connections to Kraft to get its name on public-service (or self-service?) spots during televised weekend sporting events might make you reconsider how those alliances function and for whom. The same could easily...
...just part of a wider publicity campaign, in which the company's tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign is clearest...
...Kraft said the library will likely put together a display commemorating the merger and the events leading up to it. Schlesinger Library staff members have also helped create a Radcliffe Yard stop on the new Boston Literary Tour, a walking tour which highlights New England writers...
...Kraft said events like these will keep the public aware of the college's illustrious history...
...This kind of publicity is what keeps Radcliffe alive," Kraft said...