Word: krafts
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Dates: during 2000-2009
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...unconventional business consultancy--taking clients on bizarre field trips or making them dress up as customers--that spread the gospel of design thinking to corporate America. The CEO of Procter & Gamble, for instance, was once sent shopping in San Francisco's low-rent Mission District, while top executives from Kraft were taken to the traffic-control center of a large city to see whether watching 1.2 million cars being stopped and started every day could influence their supply-chain management. (It did: after collaborating with Ideo, Kraft cut in half the time it took to get new products to retail...
...nations taken last December by GMI Inc., based in Seattle, shows that 61% of French consumers and 58% of Germans feel negatively toward U.S. firms. Another poll by the Edelman public relations firm, based in New York City, found that the image of brands including Merck, Procter & Gamble and Kraft has taken a substantial hit in the past year...
...Over the years, I have valued his analytical skills, sound judgment, and his commitment to both the organization and to my family,” said Kraft, who received an MBA from Harvard...
Wasynczuk will continue to serve as a consultant to Patriots owner and chairman Robert Kraft, who offered praise for his longtime friend in a press release...
...trip was exhausting, but helped make up for Harvard’s notorious neglect of career preparation. For those who wanted to write, illustrate, direct, produce, compose, sing, and act, Harvardwood provided the ultimate crash course in intimidation and invincibility. Robert Kraft, president of Fox Music, summed up the paradox well...