Word: krafts
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Dates: during 2000-2009
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COVER: Photograph for TIME by Brooks Kraft--Corbis...
...cult following at Brookline, I quickly found that all of the professional teams did in a way that I never thought possible. After all, Brookline was in the center of the Boston sports world. Red Sox General Manager Theo Epstein went to my high school; Patriots owner Robert Kraft and Sox president Larry Lucchino both call the town home; and the neighborhood is so close to Fenway Park, that I could hear Bruce Springsteen from my house when he played there last summer...
COVER: Digital photomontage. White House: Brooks Kraft--Corbis for TIME; Rather: Suzanne Plunkett--AP; Knox: Erich Schlegel--Dallas Morning News; Bloggers: Keri Pickett for TIME; Quagmire: MoveOn PAC; Gardner: Swift Boat Veterans for Truth; Bush: Reuters
That's a far cry from the cost of Texaco Star Theater, which, like other Golden Age advertiser-owned TV shows such as the Kraft Television Theatre and The Colgate Comedy Hour, eventually disappeared as networks became more independent, and the lines between advertising and content were clearly drawn. But as the business grew more competitive--and less profitable--advertisers have demanded more of a presence in programs through product placement and sometimes even ownership. "It's the Wild West out there," says Frances Page, head of Magna Global Entertainment, which develops sponsor-supplied programming. "Each network and advertiser...
Internet advergaming isn't limited to Neopets. Food manufacturers in particular are luring kids to their brands with similar offerings. Postopia.com a popular Kraft Foods site, offers a full arcade of games, some (like the Pebbles Quarry Adventure) linked to sweetened cereals and drinks like Kool-Aid. Look closely at the bottom of the home page and you can see the fine print: "We, at Post, want to let you know that this page contains commercial advertising where we mention products we sell...