Word: krafts
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Dates: during 2000-2009
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...GOOD A new Campbell's Soup and Kraft Singles marketing campaign is coming soon, with the slogan "Warm hearts without stretching budgets." Campbell's stock rose on Sept. 29 as the Dow Jones dropped 778 points...
...that the two companies are separated, Wall Street buzz naturally revolves around their merging with or buying other companies or being sold themselves, especially in the wake of the Mars-Wrigley deal. "We believe [the spin-off] makes Cadbury a more attractive potential acquisition target, especially for Kraft," says Andrew Wood, a Sanford C. Bernstein & Co. analyst...
...Joseph has a website, www.SaveThePlasticBag.com, which comprehensively details, among other things, how much cockroaches love paper bags; and as a lawyer, he's a pretty good publicist: in 2003 he sued Kraft Foods to prevent the sale of Oreo cookies to children under the age of 11 in California, on the grounds that they were full of trans fat. While he didn't win the court battle, he clearly won the war; Governor Arnold Schwarzenegger signed an anti-trans-fat bill into law on July 25. Earlier, Joseph sued San Francisco's parking department to get the agency to remove...
...spending contributes directly to childhood obesity - 32% of American youngsters are overweight, and 50% of the calories kids under 18 eat come from fat or added sugars. Public-interest groups and Congress have urged companies to stop targeting ads to children, and many, including McDonald's, General Mills and Kraft Foods, have taken some steps to comply, by, for example, eliminating cartoons and other kid-centric tactics in their marketing. But consumer advocates say the industry hasn't gone far enough. "We need globally agreed restrictions, implemented through national regulation," says Emily Robinson, campaigns manager for Consumers International, which operates...
...helped strategize for popular brands like Stonyfield Farm, Annie's Homegrown and Oregon Chai, says the two have a reasonable shot at success. "They're quick learners with an innovative concept that they execute with style and flair." Just as Annie's managed to take a bite out of Kraft's lock on the mac-and-cheese market, he says, TSP could eventually nibble out a nice niche in the spice world...