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...spending contributes directly to childhood obesity - 32% of American youngsters are overweight, and 50% of the calories kids under 18 eat come from fat or added sugars. Public-interest groups and Congress have urged companies to stop targeting ads to children, and many, including McDonald's, General Mills and Kraft Foods, have taken some steps to comply, by, for example, eliminating cartoons and other kid-centric tactics in their marketing. But consumer advocates say the industry hasn't gone far enough. "We need globally agreed restrictions, implemented through national regulation," says Emily Robinson, campaigns manager for Consumers International, which operates...

Author: /time Magazine | Title: The Trouble with 'Healthy' Kid Foods | 7/16/2008 | See Source »

...helped strategize for popular brands like Stonyfield Farm, Annie's Homegrown and Oregon Chai, says the two have a reasonable shot at success. "They're quick learners with an innovative concept that they execute with style and flair." Just as Annie's managed to take a bite out of Kraft's lock on the mac-and-cheese market, he says, TSP could eventually nibble out a nice niche in the spice world...

Author: /time Magazine | Title: Spice Girls. | 7/3/2008 | See Source »

...Berkshire-owned companies (Borsheim's Fine Jewelry, Nebraska Furniture Mart); ate where Buffett likes to eat (Gorat's Steak House); tried to beat him at bridge (they didn't); and spent five hours grilling him and his closest confidant, vice chairman Charlie Munger, on everything from owning 8% of Kraft Foods to how the price of tungsten will affect the Israeli toolmaker Berkshire invested in two years...

Author: /time Magazine | Title: Postcard: Omaha | 5/8/2008 | See Source »

Ideo, the Palo Alto, Calif., design firm best known for creating the Palm V digital organizer, began its Transformation by Design department, one of the first in the country, under Peter Coughlan in 2002. Ron Volpe, customer vice president for supply chain at Kraft, turned to Ideo that year to help improve the relationship between Kraft and Safeway. Basic communication was not smooth, and there were some delays in getting products to market. Ideo gathered more than 80 employees from both firms, encouraging each side of the supply chain to weigh in. The changes that Ideo devised--new promotional displays...

Author: /time Magazine | Title: Different by Design | 5/1/2008 | See Source »

...trip to the big city for the Harvard women’s lacrosse team to get a big win. Riding on junior Kaitlin Martin’s five-point effort, the Crimson (8-6, 2-4 Ivy) defeated Columbia (3-10, 0-7 Ivy), 12-8, Saturday at Robert Kraft Field. The win snapped a five-game losing streak for Harvard. “It was a good one because we just needed a win,” senior captain Lauren Bobzin said. “It was a good effort.” Martin tallied three goals, including...

Author: By Kate Leist, CRIMSON STAFF WRITER | Title: Crimson Tames Lions on Road Trip | 4/21/2008 | See Source »

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