Word: krafts
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...world leader in yogurt and fresh-dairy sales and, with bottled-water brands like Evian and Volvic, No. 2 in the packaged-water industry, behind Nestlé. Danone was also No. 2 in world cookie sales until July 3, when it sold its cookie division to Kraft Foods Inc. for $7.4 billion. Six days later, Danone bought Royal Numico, a Dutch company that makes hospital meals and baby food, for $17.2 billion...
...most buttoned-down of the bunch is James Kilts, a former CEO of Gillette, Nabisco and Kraft and author of Doing What Matters. Befitting his lengthy résumé, which includes teaching at the University of Chicago's business school, Kilts has written a dense, complex book intended for others at the top. His description of starting a job says it all: "Your first day of a new job should be like the first hours of the D-Day landing by the Allies during World War II." In Kilts' book, nonexecutive employees are casts of thousands, not individuals. Kilts bluntly declares...
...response to the growing obesity problem in the U.S., companies including McDonald's, Coca-Cola, PepsiCo, Kellogg, and Kraft created the Children's Food and Beverage Advertising Initiative last year to self-regulate the $10 billion worth of food and beverage messages they aim at young children each year. The initiative pledges to promote healthy lifestyles for youngsters by giving them healthier food and drink choices. It's a good start, says Robinson. "So far we have seen baby steps toward improving menus," he says, "but it remains to be seen whether these companies will follow through on their promises...
...ANYONE EVER seemed destined for the nickname "the Big Cheese," it was chemist and food researcher Edwin Traisman. In the '50s, Traisman led the team at Kraft Foods that developed sliced cheese and the distinctly American spreadable snack Cheez Whiz. After leaving his post as Kraft's cheese-division director, he invented the freezing method for McDonald's French fries...
...that, they were hired for their unique understanding of the machines they flew and their hardheaded ability to coax the most from them. That was Schirra's gift. And if flipping off his boss was necessary to get his work done, well, he was happy to do that too. Kraft, 83, wound up respecting Schirra for that act of defiance. Schirra was happy to get that nod. But the fact was, the pilot in him really didn't need...