Word: krafts
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...name Kraft conjures images of cream-cheese blocks and gooey macaroni. TIME's KRISTIN KLOBERDANZ sat down with CEO Roger Deromedi to discuss diet fads and what food companies should do about America's obesity problem...
TIME: What is Kraft doing to help...
...Kraft does not provide financial support to the group. On food issues, we think the right approach for Kraft is to do what we can to proactively address consumers' concerns...
TIME: How much of a challenge has the low-carb craze been for Kraft...
Some investment houses are skeptical that Ben & Jerry's can hold its own in an ice cream war with Pillsbury and Dart & Kraft. But Cohen and Greenfield are trying to win over the doubters in the best way they know. To announce their stock offering last month, they stood on Wall Street in blue jeans and T shirts and handed out free ice cream cones. --By Charles P. Alexander. Reported by Leslie Whitaker/New York