Word: krafts
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...western New York are disappointed. Two weeks earlier, it was the Pats turn to disappoint, courtesy of a whipping from the surging Pittsburgh Steelers. The real winner, as it is every Sunday, is the National Football League. "We compete against each other for three hours a week," says Robert Kraft, owner of the defending-champion Patriots, speaking of his gridiron adversaries. "Otherwise we have aligned interests...
Although the Patriots are now one of the NFL's most successful teams, the counterintuitive management lesson that owner Kraft had to learn is that losing is the defining feature of football. "Even in a good year, when you go 10-6, you are going to lose about 40% of your games," he says. So Kraft went long in his management approach. A paper-industry magnate, he says football has a lot in common with the rough-and-tumble paper trade, in which shifting commodity prices can quickly turn gains into losses. But having the right system in place brings...
COVER: Photograph for TIME by Brooks Kraft--Corbis...
...cult following at Brookline, I quickly found that all of the professional teams did in a way that I never thought possible. After all, Brookline was in the center of the Boston sports world. Red Sox General Manager Theo Epstein went to my high school; Patriots owner Robert Kraft and Sox president Larry Lucchino both call the town home; and the neighborhood is so close to Fenway Park, that I could hear Bruce Springsteen from my house when he played there last summer...
COVER: Digital photomontage. White House: Brooks Kraft--Corbis for TIME; Rather: Suzanne Plunkett--AP; Knox: Erich Schlegel--Dallas Morning News; Bloggers: Keri Pickett for TIME; Quagmire: MoveOn PAC; Gardner: Swift Boat Veterans for Truth; Bush: Reuters