Word: krauses
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...Taylor, Doug Harrison and Stephen Kraus Amacom; 245 pages...
...environmentalists who sang paeans to Crist on Tuesday when he unveiled the U.S. Sugar deal say they believe presidential politics is driving his openness to drilling. "For a man who's made himself the Everglades governor to consider offshore drilling I find more than a little surprising," says Mark Kraus, vice president of the Everglades Foundation, "especially when the experts say it would take at least 10 years before it had any effect on gas prices." Crist supporters cringed on Thursday when California governor and Crist pal Arnold Schwarzenegger - during his keynote speech at Crist's eco-summit - himself called...
...Social is the new black," says Joe Kraus, who oversees Google's efforts to build out a social layer that runs across the entire Web. In this, as in all things that Google does, Kraus' strategy has been to create an alliance of social networks that will use open standards rather than Facebook's proprietary network and coding language, so that developers can spread their applications...
...make its entire business," he tells me. "It has a genetic predisposition for openness." That's partly because Google's core business, search, depends on openness. Google can't find the things you want on the Web - documents, music, images and so on-unless they are open and accessible, Kraus says. The richest Internet company on the Fortune 500 (it's ranked 150, with $16.5 billion in revenue), Google has a business plan that depends on the Web being used by as many people as possible. That's why the company spends so much time and energy building new applications...
...anywhere application platform. That means a developer, with only modest tweaking, can build an application that runs across all the major social networks except, of course, Facebook. "When you talk to developers, most of them don't have 50 people; they can't write their applications 50 different ways," Kraus says. "They really want to write their application once and get as much distribution as possible...