Word: kreiner
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Dates: during 1970-1979
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There were plenty of medals to go around. In the men's giant slalom, Switzerland preserved its skiing pride with a gold and silver from Heini Hemmi, 27, and Ernst Good, 26. The Canadians picked up a surprising gold medal when Kathy Kreiner, 18, won the women's giant slalom. Britain won its only medal in figure skating-but it was an elegant one. Transforming Olympic Stadium into a stage for his lyrical ballet on ice, John Curry, 26, won the men's figure-skating title with as smooth and expressive a free-style exhibition...
McDonald's has had some stumbles. It has expanded overseas with all the zeal of missionaries bringing hamburgers to the heathen.* "We are educating people to a whole new way of life-eating with your fingers instead of forks," says Rolf Kreiner, who directs McDonald's advertising in West Germany. Still, McDonald's European branches lost $1,000,000 last year, partly because too many were located in suburbs, which are not flourishing overseas quite as much as in the U.S. The company is now shifting abroad to downtown locations, where it is drawing big crowds...