Word: kremes
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...glazed doughnut, a decaf and Krispy Kreme's lukewarm performance, sprinkled with profit warnings and an SEC investigation, will keep the new CEO focused on revitalizing the once darling brand. Having rebuilt Planters Nuts and Oreo for Kraft and Nabisco, Brewster, 49, can again tap consumer insights and learn from rivals like Dunkin' Donuts and Tim Hortons to bring the Kreme--and its 319 stores--to the top. Brewster's run as Kraft's president in Canada, Mexico and Puerto Rico should also boost Kreme's best foreign markets. "The brand does seem to have some magic," he says...
...Lala said. Wednesday’s celebration featured the holidays of seven different religions—Christianity, Judaism, the Bahai faith, Buddhism, Islam, Hinduism, Sikhism—and the African American festival, Kwanzaa. Students manned booths decked with cultural displays and delicacies, ranging from ethnic specialties to Krispy Kreme donuts. Students came out despite the cold and spoke enthusiastically about the event. “I think this was a great idea,” said Lazeena Rahman ’06, who heard about the festival from Lala. “People are actually learning...
With a fervor not often, or ever, seen in the campus dining halls, Harvard student athletes scarfed down boxes upon boxes of Krispy Kreme doughnuts last night at Athletes in Action (AIA)’s third annual Krispy Kreme Eating Competition...
...seemed quite relaxed, chomping slowly and even answering his cell phone mid-race with a gaping mouthful of doughnut, while his competitors donned Krispy Kreme hats and frantically poured water from gallon jugs as they chewed...
...want another box,” he said after winning a Krispy Kreme King t-shirt...