Word: kreml
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...been so miscellaneously sponsored as sad-eyed, boot-nosed Gabriel Heatter. Since he went into radio in 1932, he has been backed by everything from a brewery to a personal-loan company. This week he added to his current list, which includes Liberty magazine and R. B. Semler, Inc. (Kreml, "not greasy - makes the hair behave"), For-han's toothpaste, which once encouraged four out of five U. S. citizens to brood about pyorrhea. Now on the air over MBS five times a week with the news, the busy Mr. Heatter also serves as interlocutor...
...takes to run Northwestern's Traffic School, the automobile industry supplies $25,000; the Kemper Foundation (insurance) $10,000; Northwestern University $5,000 and campus quarters; the balance comes from the International Association of Chiefs of Police whose safety division is also supported by the motor industry. Kreml, still an active lieutenant on the Evanston force, is permanently detailed on professor's salary to the school. Long abandoned is the motorcycle; Lieutenant Kreml drives a Terraplane to school through the streets he helped make safe...
...install his own bureau, instruct brother officers in his methods of checking accidents. So loyally did his city stand behind him that, in spite of an increase in automobiles, Evanston's motor death rate in nine years dropped from 21.8 per 100,000 to 2.9. In 1932 Kreml organized what later became Northwestern's Traffic Safety Institute in which police officers from all parts of the U. S. enroll in two courses, one general course of two weeks, the other a full university term from October to June. The short course deals with accident investigation, reports and records...
When the police-students return to their homes they instruct others. Most graduates are promoted to head safety squads or local accident bureaus. Best recommendation of the Kreml teachings are that reports from nine cities where bureaus were established last year show a drop in accident fatalities ranging from...
...Other T.O.T. schools: Harvard, Penn. State, Purdue, Tennessee, Rutgers, Alabama, Maryland-all sponsored by the Safety Division, International Association of Chiefs of Police, headed by Lieutenant Kreml...