Word: kroc
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Dates: during 1990-1999
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Even as early as 1879, Heinz touted the benefits of its ready-made catsup with this ad: "For the blessed relief of mother and other women of the household." In 1953, a year before Ray Kroc raised McDonald's now ubiquitous Golden Arches, a Swanson food technician named Betty Cronin created the "TV dinner." Back then, when meal preparation took an average two hours, the frozen meal on a three-section aluminum tray was lauded for helping mothers "burdened with baby-boom offspring." Today the once labor-intensive process of preparing a meal has been shrink-wrapped to a tidy...
...Okies on the road in the Dust Bowl), and some are epic (the jeep in the war). The symbiotic ecology of car and economy, which continues to this day, gave rise to the motel (the first chain, Holiday Inn, started in 1952) and to the Golden Arches (Ray Kroc bought the fledgling roadside food chain of the McDonald brothers in 1961). Las Vegas grew out of traffic, with Californians driving in on Highway 91 at the rate of 20,000 a weekend (they're still coming...
...competition has been doing. Pesky outfits such as Wendy's and Carl's Jr. have been nicking pieces from the hide of the Golden Arches. Its share of the $39 billion hamburger market has fallen to 41.9%, from 42.3%, in 1996. Doesn't sound like much, but founder Ray Kroc was famous for noting that a company that isn't growing is dying...
...JOAN KROC The Grand Forks, N.D., "angel" who disbursed $15 million to flood victims is unmasked by the local paper, but that only burnishes her halo...
...first three weeks of May. Although McDonald's chairman Jack Greenberg dismisses stories of franchisee unrest as "a guy with a fax machine and eight guys with lawsuits," the corporation has found relations with local operators increasingly hard to digest. The company that used to closely follow founder Ray Kroc's dictum that McDonald's would only be as successful as the local restaurant owner is now oriented to pleasing the stockholder, often at the expense of the franchisee. McDonald's has pushed hard to increase the number of stores on the theory that the company would collect more royalties...