Word: kroc
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McDonald's corporate structure has become a model often cited by management gurus. The company's highly decentralized management runs its franchises with an unusual mixture of strict regimentation and entrepreneurial freedom, a style handed down by the late company founder, Ray Kroc. On one hand, McDonald's is a stickler for uniformity, indoctrinating its future managers at Hamburger University, where they learn that a 5-gal. pickle pail must contain at least 3,000 slices. On the other hand, McDonald's realizes that corporate headquarters is not always the best place to come up with market-sensitive ideas...
...important part of the intuitive faculty. Rowan approvingly quotes the late Joyce Hall, founder of the Hallmark greeting-card empire, who called memory "the vapor of past experiences." Successful managers, Rowan recounts, have found some unusual places in which to enjoy those fumes. McDonald's Chairman Ray Kroc opted for a 700-gal. waterbed on which he and his aides plopped to think...
...Diego Padres have lost Second Baseman Alan Wiggins to a drug-care unit for the second time in three years. His relapse was particularly pathetic because the Padres embraced Wiggins in the manner of a loving family standing by a troublesome son. They avoided being judgmental, and Owner Joan Kroc visited him at the detoxification center. "I will never give up on any human being as long as they are breathing," she says, but the club has suspended Wiggins for the rest of the season. After his treatment settled a 1982 cocaine possession charge, Wiggins gave inspiring talks to youth...
...thought on the World Series. During the clash between Alan (Domino's Pizza) Monaghan's Tigers and Joan (Mrs. McDonald's) Kroc's McPadres, Harvard students had good reason to be disinterested...
...Padres' names are recognizable, though some deserve recognition, for instance Reserve Catcher Doug Gwosdz (pronounced Goosh), whose perfect nickname, Eye Chart, revives that poetic baseball art. McKeon has a sense of poetry too. It pleases him to think that no matter what happens now, one of Ray Kroc's favorite teams is going to the World Series...