Word: kroc
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...typical evening at Triton College outside Chicago. In Technology Center, Instructor Joe Kroc explained measuring instruments to his students in Basic Refrigeration and Air Conditioning 010. Inside a cavernous garage, machines whined and motors roared as a squad of grease-smeared men labored over disassembled cars for Auto Technology 036. And in a classroom in Liberal Arts Hall, students in Philosophy 102 discussed linguistic fallacies...
...alternating dollops of onions, pickle chips," etc., represents rare artistry. One is reminded of the joke about the beef shortage getting so bad that McDonald's is down to its last pound of meat, so that, alas, it can serve only 1,000,000 more hamburgers! Founder Kroc's observation that "when you are in this business you are in show business" is right on target...
...Your article on McDonald's hamburgers was great, but I would appreciate your using this letter so that I may clarify a couple of points. Ray Kroc stated that he forced McDonald Bros, to remove the name McDonald's from the unit we retained in San Bernardino, Calif. The facts are that we took the name off the building and removed the arches immediately upon the closing of the sale of our company to Kroc and associates in December...
...Kroc must have been kidding when he told your reporter that we renamed our unit Mac's Place. The name we used was The Big M. Ray was also being facetious when he told your reporter that he drove us out of business. My brother and I had retired two years previous to the sale, and were living in Santa Barbara, Calif. We had turned the operation of the San Bernardino unit over to a couple of longtime employees of ours who operated the drive-in for seven years. Ray Kroc was always a great prankster and probably couldn...
...Kroc has a personal fortune estimated at $500 million, and he marked his 70th birthday by giving away $9,000,000 worth of McDonald's stock to employees and another $7,500,000 to Chicago-area charities. Still, he wants more. "I expect money like you walk into a room and turn on a light switch or a faucet," he says. "It's not enough...