Word: kroc
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...courted controversy throughout his 22 years in the big leagues, most famously as a New York Yankee. He once called Yankee owner George Steinbrenner "the fat man upstairs" and another time punched a teammate on the nose during a bathroom brawl. In 1986, after San Diego Padres owner Joan Kroc, the widow of McDonald's founder Ray Kroc, banned beer in the clubhouse, Gossage famously remarked, "She is poisoning the world with her hamburgers, and we can't even get a lousy beer...
...able to compete, but a burgeoning number of entrepreneurs think they can. Americans are eating out more than ever, and more than ever they are eating fast food. Since Ray Kroc opened his first McDonald's in a Chicago suburb back in 1955 (burgers: 15¢), fast food has grown to a $45 billion business. The increase from ten years ago is nearly fourfold. From burgers to fried chicken to pizza, fast food has become the quintessentially American dining experience: a perfect expression of those bedrock values of efficiency, thriftiness and speed...
...GERARD F. POWERS Director of Policy Studies, Kroc Institute for International Peace Studies, University of Notre Dame A priority of your second term must be to restore the moral credibility the United States has lost. Reaffirm your commitment to see Iraq through to independence, stability and democracy. But admit the obvious-that serious mistakes were made in Iraq...
...Salvation Army, a faith-based charity best known for its disaster-relief efforts and thrift stores, hit the philanthropic jackpot when McDonald's heiress Joan Kroc, who died last fall of brain cancer, left it a record-setting $1.5 billion bequest. But the evangelical group spent several weeks debating whether to accept the windfall. Why look a McMegabucks gift horse in the mouth? The money comes as a mixed blessing because Kroc earmarked the donation to build--but only partly maintain--dozens of community centers across the country. A prototype for these lavish centers already exists in San Diego courtesy...
...stunned commander in chief Todd Bassett, "we have a tremendous amount of work to do." For starters, the Salvation Army needs to launch a public-awareness campaign, not only to explain why it needs the extra cash, but also to make sure it's known that none of Kroc's high-profile gift can fund any of the charity's other programs. The group plans to hire advertising firm Young & Rubicam to help get the word out. Last week Bassett fielded calls that were a mixture of envy and sympathy from the presidents of the United Way and the Boys...