Word: kroc
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...strength of such low-priced assembly-line feeding, Ray A. Kroc, 59, has built his Chicago-based McDonald's Corp. in less than seven years from a paper company on paper with $1,000 in assets into the nation's largest drive-in chain-a string of 294 highway stops stretching from Connecticut to California. The McDonald menu is rigidly limited: besides hamburgers and milk shakes, McDonald drive-ins offer only French fried potatoes (10?) and soft drinks (10? and 15?). But on this limited bill of fare, they expect to ring up sales of $60 million this...
Music & Mixers. For restless Ray Kroc, the road to drive-in wealth began with a series of detours. After early stretches as a jazz pianist and musical director of Oak Park, Ill. radio station WGES, Kroc spent 17 years selling paper cups and then Multimixer milk-shake makers. One day in 1954 he stopped at a drive-in run by two brothers named McDonald in San Bernardino, Calif. Impressed by their efficient operation, Kroc struck a bargain with the brothers: in return for use of the McDonald name and techniques, he agreed to pay them 0.5% of all future sales...
...Reward of Patience. Other scientists were not convinced that Dr. Hisaw had discovered anything, because relaxin proved incredibly elusive. But at the University of Wisconsin he had a graduate student named Robert Kroc, who was not only convinced but determined to put Dr. Hisaw's discovery to use. In 1944 Kroc went to work in the laboratories of the Maltine Co., now part of New Jersey's Warner-Chilcott Laboratories. After an expenditure of eleven years and an estimated $1,000,000, Kroc found a way to apply the pocket gopher's hormone to the human female...