Word: kroc
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...competition has been doing. Pesky outfits such as Wendy's and Carl's Jr. have been nicking pieces from the hide of the Golden Arches. Its share of the $39 billion hamburger market has fallen to 41.9%, from 42.3%, in 1996. Doesn't sound like much, but founder Ray Kroc was famous for noting that a company that isn't growing is dying...
...JOAN KROC The Grand Forks, N.D., "angel" who disbursed $15 million to flood victims is unmasked by the local paper, but that only burnishes her halo...
...first three weeks of May. Although McDonald's chairman Jack Greenberg dismisses stories of franchisee unrest as "a guy with a fax machine and eight guys with lawsuits," the corporation has found relations with local operators increasingly hard to digest. The company that used to closely follow founder Ray Kroc's dictum that McDonald's would only be as successful as the local restaurant owner is now oriented to pleasing the stockholder, often at the expense of the franchisee. McDonald's has pushed hard to increase the number of stores on the theory that the company would collect more royalties...
...group of scientists, headed Kroc Associate Professor of Neurology Dr. Howard L. Weiner, said the technique may also one day facilitate organ transplants by greatly reducing the likelihood of rejection...
Halberstam's bounciest chapters are about the decade's leading entrepreneurs: William Levitt, the former Seabee who applied rapid building techniques to construct Levittowns; Eugene Ferkauf, whose E.J. Korvettes chain earned him the title "the Discount King"; Kemmons Wilson, founder of Holiday Inns; and Ray Kroc, who turned the McDonald brothers' Santa Anita hamburger ) stand into a national feeding trough...