Word: krocs
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...Raymond Kroc, today one of America's 12 richest men, who created the McDonald's monster. Back in 1954, Kroc, a slick-talking paper cup salesman passing through town, saw their operation. On the spot, he offered them a deal: in exchange for the right to use their names, methods, and golden arch insignia in order to establish identical McDonald's franchises around the country, he would give them a small percentage of each store's sales. The brothers, "out-spieled," reluctantlyagreed. Within five years Kroc had bought out their share of the enterprise. And a few months later, annoyed...
THIS VERY UNHEROIC start not-withstanding, Kroc's early empire-building methods were reassuringly based on efficient Harvard Business School principles. McDonald's sold burgers made quicker, cheaper, and cleaner than its competitors could. Kroc developed computer-run fryers that adjusted themselves to each potato stick, assuring a uniform munchability of each french fry. The consistent quality such techniques enforced in every stand endeared McDonald's to Americans with their stable habits. The franchises began to reproduce phenomenally. A success story within the success story was that Kroc's personal secretary, who in those struggling early years took company stock...
...course since Burger King has already gotten into collegiate crew first, other hamburger chains will have to move into different sports to avoid that old "imitation is the sincerest form of flattery" syndrome. McDonald's owner Ray Kroc already is involved in pro sports, so why not get into collegiate as well...
After the opening home game last week, the San Diego Padres agreed that they deserved a break-from McDonald's. Trailing 9-5 in the eighth inning against the Houston Astros, the Padres were chastised in front of 39,000 fans by their new owner, Ray Kroc, 71, chairman of America's fastest-food empire. Perhaps hoping to instill in the team McDonald's will-to-win spirit, Kroc announced over the public address system: "I've never seen such stupid ball playing in my life." Although Kroc later apologized, the Padres considered complaining to Baseball...
...this ever-struggling world of Charlie "Metternich" Finely, Baron von Kroc (the Padres's mastermind of realpolitik) and Bob "Castlereagh" Short (since ousted from his Texas kingdom), the balance of power explains all. After a long winter season of pacts which guarantee support from the lackey ballplayers, baseball begins its annual summer campaign in early April. Once the campaign begins, cityteams continually battle to stay ahead, clashing as frequently as four or five times a week during those hot months of July and August...