Word: kroger
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Dates: during 1920-1929
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...indeed stir food chains to merge. At present they number about 800 (with 60,000 stores competing with about 300,000 independent retail stores). Hitherto chain stores have been highly individualistic, each system spreading out like strawberry vines from a parent plant. Nor have they, except for the Kroger grocery stores and the J. C. Penney dry goods stores, done much to soften public opinion excited against them by the neighborhood store keepers. Kroger's and Penney's this year have set afoot large campaigns of "institutional" advertising, praising the service of the chains and attempting to "humanize...