Word: kroger
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Dates: during 1970-1979
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...BETTER AT A & P, insists the latest ad slogan of the not-so-Great Atlantic & Pacific Tea Co., whose $7.2 billion in sales make it the nation's third largest supermarket chain (after Safeway and Kroger). Last week one of West Germany's largest food retailers unexpectedly took the 120-year-old company at its word. The private Tengelmann Group made a friendly deal to pay $78.5 million to four holders of A & P stock, including heirs of the founding Hartford family,* for their 42% controlling interest in the ailing giant...
...year to near invisibility. Even in 1976 A. & P. earned a mere tenth of a cent on each dollar in sales. The company yielded top sales rank in the supermarket business to Safeway (1976 volume: $10.4 billion) in 1973. Now it is close to being overtaken as well by Kroger (1976 sales: $6 billion). A. & P. shareholders are understandably disgruntled because they have received dividends in only two of the past five years (450 a share...
...help crack the case, the bureau called in Dr. William S. Kroger, an authority on medical hypnosis. Kroger sat with Chowchilla Bus Driver Ed Ray in a Fresno motel room and told him to fix his eyes on a spot on the wall and breathe deeply. Twenty minutes later Ray was under hypnosis. Dr. Kroger then led him through a playback of the kidnaping. The ploy worked. The driver was able to recall all but one digit of the license plate on the kidnapers' white van. The information helped authorities track down three suspects who go on trial later...
...increase as a police investigative tool. The Los Angeles Police Department has worked with the technique since 1970. Noting its success, Psychologist Martin Reiser, head of the L.A.P.D.'S behavioral-sciences services, decided last year to set up a special hypnosis unit, the first in the U.S. Kroger and nine other medical hypnotists trained 14 L.A.P.D. officers in the technique, which dates back at least to ancient Egypt. Says L.A.P.D. Captain Richard Sandstrom, who is currently evaluating the work of the force's new Svengali Squad: "Hypnosis gives utterly fantastic results...
...electronic shopping has already sparked protests from the Retail Clerks International Association, which fears that automation will eliminate one in five supermarket clerking jobs. And the industry itself concedes that there is no guarantee that computer economics will mean lower prices. Says John Strubbe, a vice president with Kroger supermarkets: "To be able to say that Kellogg's Corn Flakes is going to cost 1? less after we put in automatic check-outs-I can't say that. There are too many other factors...