Word: krogers
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Dates: during 1960-1969
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...minute message), takes twice as long to make and often creates difficulties in the reproduction of a product's true tone and appearance. One agency rejected a commercial twelve times before its client was satisfied with the color; some packages, including Post Cereals and the Kroger Co.'s private labels, have had to be redesigned to appear more colorful...
...biggest companies, the trend is to cut off the former bosses rather sharply. Many of the retired themselves sympathize with that policy. Says Joseph B. Hall, former chairman of Kroger Co., the Cincinnati-based grocery chain: "I'm in favor of a retiring officer clearing out completely. The new chief executive should get every break." General Motors' John Gordon, 65, has seldom been seen at G.M. since he left the presidency in June. Ralph Cordiner, 65, retreated to the serenity of his Florida cattle ranch two years ago upon retirement as chairman of General Electric, emerged only briefly...
Also Decentralizing. Other national chains are diversifying beyond their bread-and-butter business. Second-place Safeway (1963 sales: $2.6 billion) has opened a group of Super S stores that sell sporting goods and small appliances instead of groceries. Third-ranked Kroger now operates 131 drugstores. Two weeks ago, Grand Union announced a 6% sales gain (to $667 million in 1963) but credited one-sixth of its revenues to its nonfood discount stores...
...annual salary-plus-bonus. Managers cultivate local trade with a host of gimmicks: some have opened soda fountains in their stores, and the Colonial chain offers chairs and tables for weary shoppers to rest beside the soft-drink dispensers. Stores are also staying open longer. Kroger two weeks ago started doing business on Sundays in Ohio, and Grand Union in Norfolk stays open 24 hours daily to accommodate the round-the-clock shipyard shifts...
...Russians in exchange for Greville Wynne. Still in a British prison for their association with Lonsdale are pub-crawling Chief Petty Officer Henry Houghton; his plump, middle-aged sweetheart Elizabeth Gee, who filched diagrams, manuals and Admiralty fleet orders; and a pair of personable American traitors, Peter and Helen Kroger, whose cozy home in a London suburb contained a radio that got its programming directly from Moscow...