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...Hospital in Manhattan's Greenwich Village was almost ready for surgery. Her left breast was bared for the surgeon's knife to remove a benign growth. But the patient had been given no anesthesia, was fully conscious. Beside the surgeon stood Chicago's Dr. William S. Kroger, taking the place of the anesthesiologist. His substitute for anesthesia: hypnosis...

Author: /time Magazine | Title: Medicine: Hypnosis for Surgery | 12/17/1956 | See Source »

Much of Dr. Kroger's work was already done. The night before, he had hypnotized the patient in her own room. Now, with only a cue, he was able to assure her that she would feel no pain. To make doubly sure, he gave her instructions to make her lose all sensation in her right hand. Then he told her to put this hand to her chest so that this area too would lose sensation. Satisfied that she was in a deep enough hypnotic state, Dr. Kroger told the surgeon: "Your patient is ready." For ten minutes...

Author: /time Magazine | Title: Medicine: Hypnosis for Surgery | 12/17/1956 | See Source »

...Medical Hypnotist Kroger, this was no stunt but a serious demonstration of the wider use which, he insists, medicine should make of hypnotism, at least in conjunction with anesthesia. This demonstration was viewed last week on closed-circuit TV by physicians at an international meeting of anesthesiologists in Manhattan. Only the week before, he had performed a similar service for a patient in Chicago, Mrs. Roberta Westwood, with an enlarged and overactive thyroid. After four weeks of preparation and a day-before dress rehearsal, Dr. Kroger carried out his hypnoanesthesia at Edgewater Hospital, and most of the patient...

Author: /time Magazine | Title: Medicine: Hypnosis for Surgery | 12/17/1956 | See Source »

...open Sundays to meet low-margin chain-store competition, many chain operators have found that Sunday volume has become too big to jettison. A big Arkansas supermarket operator who returned to the six-day week found that receipts dropped 40%. In Indianapolis, after agreeing to close on Sundays, the Kroger chain was forced to reopen nine of its 16 markets...

Author: /time Magazine | Title: SUNDAY SELLING: A New Service Raises a Hot Dispute | 10/22/1956 | See Source »

...there were similar bright reports. National Biscuit earned $4,678,974, up 17.3% above last year, and Sunshine Biscuits estimated a "quite substantial" gain in the year's first two months. Philip Morris estimated a 40% profit rise over 1955's first-quarter $1,849,992, and Kroger's cash registers rang up $3,908,872, for 41% more profit than last year. United Airlines revenues rose 11% over the $50,381,000 of a year ago, and President W. A. Patterson prophesied that revenues would rise 50% in the next five years. Chemicals reacted unevenly. While...

Author: /time Magazine | Title: Business: Earnings: Better Than '55 | 4/23/1956 | See Source »

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