Word: kronenbourg
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...transformation, Danone began selling off businesses like Kronenbourg beer and by 2003 had narrowed its activities to fresh dairy products, bottled water--and cookies. "In a long history of disposals, this we suspect was the final major divestment that leaves Danone fully focused on the growing health-oriented markets," says Charlie Mills, an analyst at Credit Suisse, of the July sale of the cookie business, which included household names like LU and Prince and made up 15.6% of the company's total sales...
...that looks like a gas station," says Garrett Oliver, brewmaster at the Brooklyn Brewery and one of the country's leading beer experts. "But beer is becoming part of the culinary landscape. Even some of the French restaurants are starting to realize that they might want something more than Kronenbourg...
...choucroute, pickled shredded cabbage with chunks of pork and sausages. Another local delicacy is tarte flambée, a thin-crust pizza topped with cream, onions and bacon. Both are often washed down with Alsatian wines, like Pinot Gris and Gewürztraminer, though beer is also popular in Kronenbourg's home town...
...brand presence in a mature market. John Wakely, managing director of Lehman Brothers' London office, notes that it took Heineken 30 years to establish itself in the U.S. One way to speed things up would be to buy a Western Europe brewer. There is speculation that SAB is eyeing Kronenbourg, part of French food giant Danone...
...Saigon, where park benches are named for Viet Cong war dead, some martyrs to the revolution share their sign space with Kronenbourg beer ads. The place isn't called Ho Chi Minh City as much anymore. The old Saigon is back, and it will meet you, sometime after midnight, at the Apocalypse...
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