Word: krupp
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Dates: during 1960-1969
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Flick, Flick. Ferry Porsche doggedly refuses to tie himself more closely to Volkswagen, just as doggedly refuses to go after the mass market. Porsche owners are such as Elke Sommer, Herbert von Karajan, Prince Rainier, Ingemar Johansson, Juan Carlos of Spain and Krupp Heir Alfried Krupp von Bohlen und Halbach. Like Porsche owners everywhere, they flick their headlights in salute as they pass on the highway, even at 100 m.p.h. U.S. highways now boast 29,000 Porsches, and half of Porsche's production is sold in the U.S.; demand is so strong that U.S. buyers must now wait...
...setting up Depolma, small IBAG (1964 sales: $9,500,000) beat some giants to the punch. Since early this year, Krupp has been trying to develop several direct joint enterprises with Poland, but so far has been more successful in setting up triangular trade agreements. A Polish contractor is building a Krupp-designed cement factory in Yugoslavia, and shipyards in Bulgaria are making fishing vessels for Ethiopia under subcontracts from Krupp; the company has offered similar triangular deals to the U.S.S.R. Essen's Rheinstahl has agreed to supply Hungary with steel and to engage later in joint manufacture...
...Into the quicksands of death march the mind-forsaken legions of Joan Littlewood's bitter, brittle, bizarre, tragicomic descant on the asininity and hapless gallantry of World War I. The show's sentimental ballads and parade-ground tempos are coated with steely irony; the weapons are not Krupp's but Brecht...
Rebuilding the corporate structure partly dismantled by Allied postwar regulations, Krupp reacquired such major divested properties as Bochumer Verein, a profitable high-quality steel plant, and Capito & Klein, originally part of the big Rheinhausen steel mill, went on to buy several big steel fabricators. It failed to sell Rheinhausen as required by an Allied directive, and the deadline has been extended so often (every year since 1958) that the sale is now regarded as a dead issue. Krupp might have done better to sell: Beitz admits that Rheinhausen is losing money, and outsiders guess that the loss has been running...
...Weapons. The company is now looking inward as well as Eastward. Krupp last year reorganized its research establishment, increasing its staff to 1,500, and put automation and nuclear research at the top of the priority list. It is building trucks and air transports for the new German army-though it still produces no weapons. There are suggestions that Krupp may change its corporate form. The present sole owner, shy, retiring Alfried Krupp, 57, merely presides over the firm, leaving the energetic, extroverted Beitz to run the company through a streamlined four-man Direktorium of his handpicked aides. Alfried shows...