Word: krupp
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Dates: during 2000-2009
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...your image of an environmentalist is an organic fiber-wearing vegan who likes to tout the health benefits of hemp tea, Fred Krupp is here to dissuade you. The environmentalists of today - and more importantly, tomorrow - are more likely to be working at a Silicon Valley solar power start-up than saving the whales. Climate change poses a fundamentally different problem, on a far vaster scale, then the local air pollution or wildlife conservation issues that environmentalists have faced before, and it demands a different kind of solution. At the core of that problem is energy, which touches every aspect...
Revolutions are never easy, but as Krupp's book shows, the solutions to the climate crisis are out there - and so are the new environmentalists. The longtime president of the Environmental Defense Fund - one of the more centrist and business-friendly green groups - Krupp and his collaborator Miriam Horn traveled the U.S., meeting the scientists, venture capitalists and dreamers inventing new and better ways to use energy. (Listen to Krupp talk about climate policy in the U.S. and a zero-carbon future on Greencast.) That includes characters like the Irish-born Conrad Burke, the charismatic CEO of the young solar...
...price competitive with cheap fossil fuel power because they lack economic scale. As solar panels or wind turbines are produced in bulk, the price will fall - but that won't happen until government sends a strong signal to producers and energy consumers. And the only way to do that, Krupp argues, is through a carbon cap-and-trade system that sets an implicit price on dirty fossil fuel, making clean energy instantly more competitive. "You align the economic signals with the imperative that we have to save the planet and ourselves," says Krupp. "When that happens, everything changes...
...renewable energy research is a paltry $1 billion, or roughly a day of revenue for Exxon Mobil.) But there's no reason that business can't be a major part of the climate change solution, or that profit isn't concordant with a desire to save the Earth. Krupp writes about Jack Newman, a California surfer and former college dropout who helped found the promising biofuel start up Amyris. The company is working on ways to bioengineer better, cleaner and more efficient biofuels. It's extremely cool stuff, and potentially very profitable, but for Newman this goes beyond the money...
...their colleagues. AARP says 79% of boomers plan to work into the traditional retirement years--good news for employers facing a shortage of skilled workers, bad news for the condo market in Florida. "One way to stay competitive in the workplace is to look young, hip and current," says Krupp...