Word: kttv
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When the band struck up the jazz classic Muskrat Ramble over Los Angeles' KTTV, Lyricist Ray Gilbert winced to hear his own words replaced by others: "You're gonna love this coffee, man oh man ..." Last week Gilbert sued for $300,000 from the sponsor (Hills Brothers Coffee), the ad agency (N. W. Ayer), and his own music publisher (George Simon), who explained that he had sold the singing-commercial rights to the music -minus the lyrics-for $500. Gilbert charged that the jingle had injured his reputation "by reducing him in the eyes of the music profession...
When Los Angeles' local station KTTV recently ran the 1944 movie Thirty Seconds Over Tokyo, it captured twice the audience of the three major networks and more viewers than all six competing stations combined. Currently, Los Angeles alone is putting some 17 hours of movies on TV every day. When other independent stations begin to bilk the major webs of their regular audience, the whole of TV will be due for a serious overhaul...
This sharp look at a rugged profession was telecast over Los Angeles' independent KTTV by an enterprising producer named Paul Coates. Last year Coates, a columnist for the Los Angeles Mirror, decided to create a hard-hitting television program that, he says, would do the things "a newspaperman can do on television. I had written some scripts for Dragnet . . . The greatest attraction there is stark reality in dialogue and faces. I wanted to do a show with real realism. As part of my job on the Mirror, I see the petty hoodlums, prostitutes, homosexuals, unwed mothers, people victimized...
Despite the troubles, those willing to spend money on TV coverage think the results are worth it, especially as advertisers snap up TV news shows. The Los Angeles Times's and the Mirror's KTTV has one of the most energetic newspaper-owned TV news setups in the U.S., including fourteen staffers and camera crews. It thinks $5,470 a week for TV news-gathering is well spent. One of its best local stunts: when a three-year-old girl disappeared recently, the station assigned four cameras (TV and newsreel) to the hunt. Three followed the search party...
Inured to stranger ones, Art Baker and his staff of 8 scarcely gave it a second thought. In their six months of operating You Asked for It (broadcast from Los Angeles' KTTV, fed to the nation a week later by Du Mont from New York), they have already shown, in response to requests: a one-armed paper hanger in action, a man fighting a bear, another wrestling an alligator, a boxer fighting a wrestler, a 600-lb. cowboy mounted on a luckless nag, a close-up of a lady swallowing swords, a swallower of goldfish, a Hopi Indian rain...