Word: kuba
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Dates: during 1950-1959
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...judging from audience response, Gloria Film Co.'s Menschen in Hotel was a Kassenschlager (boxoffice hit). And to Gloria's greying, violet-eyed boss, Use ("Kuba") Kubaschewski, the payoff is all that matters. Hardly had the house lights gone down for the start of the show when the boss sneaked off to her theater-top penthouse to read more scripts, study attendance records, sign checks. At 49, canny Kuba is head of the hottest movie-production outfit in Germany. She has fought her way higher than any other woman in the movie industry-Hollywood included-has ever reached...
Homeland Corn. From the beginning, Kuba saw no sense in emulating the few great pictures of prewar Germany, e.g., M, Blue Angel, The Cabinet of Dr. Caligari. She specialized in Heimatschnulzen (homeland corn)-movies of rural love and village violence...
...that Gloria Films has never taken a penny of government subsidy, a rare record in postwar Germany. Its catalogue of 23 films represents only 12% of the German movies now in circulation, but its annual gross ($35,850,000) comes to 30% of the income from German film production. Kuba herself boasts a villa on Lake Starnberg with two cabin cruisers and a speedboat, a villa on the Riviera, a chalet in Switzerland, a stable of expensive cars, a Skye terrier named Putzi and a black poodle named Wutzi. It is all confirmation of her own straightforward formula for success...