Word: kudner
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Dates: during 1940-1949
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Died. Arthur Henry Kudner, 53, able Manhattan advertising executive; of pneumonia; in Los Angeles, Calif. He was president of his own firm (eighth largest in point of billing), which he started in 1935 when he resigned from the presidency of Erwin Wasey & Co., taking six big accounts with him (including General Motors and Goodyear). Sloganeer Kudner conceived "Better Buy Buick," "Eyes to the Future, Ears to the Ground" and "Victory Is Our Business" (G.M.'s prewar and wartime mottoes) and "athlete's foot." On his office wall was a framed quotation of the 1936 world's champion...