Word: kudner
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Only a few days before Christmas, Ragsdale plucked the Buick plum from the hands of the Kudner Agency, which had held it tightly for 22 years. Kudner took on Buick when it was selling fewer than 100,000 cars a year, helped lift it into third place in 1954 (513,497 sales) with breezy, fun-stressing ads and such catchy slogans as "Better Buy Buick," "Hot? It's a Fireball," and the most famous auto slogan of all: "When better cars are built, Buick will build them...
Died. Arthur Henry Kudner, 53, able Manhattan advertising executive; of pneumonia; in Los Angeles, Calif. He was president of his own firm (eighth largest in point of billing), which he started in 1935 when he resigned from the presidency of Erwin Wasey & Co., taking six big accounts with him (including General Motors and Goodyear). Sloganeer Kudner conceived "Better Buy Buick," "Eyes to the Future, Ears to the Ground" and "Victory Is Our Business" (G.M.'s prewar and wartime mottoes) and "athlete's foot." On his office wall was a framed quotation of the 1936 world's champion...
...Washington, where he arrived with a representative of the New York advertising firm of Arthur Kudner, Inc., thus giving the Windsor tour an unfortunate commercial air, Efficiency Expert Bedaux's reception at the State Department was cool. Even cooler was his reception by a group of reporters invited to cocktails at the Mayflower Hotel, which hoped to accommodate Mr. Bedaux's friends when they arrived. Efficiency Expert Bedaux failed to improve matters when, asked whether he was paying for the Windsor tour, he gave a noncommittal answer indicating that...
Tail of Efficiency Expert Bedaux's meteoric career across U. S. front pages last week was a cablegram couched in politely medieval salutations and released to the press by Arthur Kudner, Inc. Said the cablegram: "Sire: I respectfully sug gest and in your behalf implore that you relieve me completely from all my duties in connection with your American tour. I remain, Sire, your devoted friend, Charles E. Bedaux...
...same gliding swiftness, the same fluid smoothness in land transportation?" Hudson's answer was a new car called the Essex Terraplane, on which a mammoth sales drive is centred this week. In the lowest price bracket the Terraplane boasts unusually high power to weight ratio. To Arthur Kudner of Erwin, Wasey Advertising Agency goes credit for the car's name. It has six cylinders, body & chassis as one structural unit, rubber engine-mounting, instrument panel directly in front of the driver. Reported price...