Word: kudzu
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Dates: during 1990-1999
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...with Interns During the Government Shutdown --Hair Club for Men --Bush's Choice of Quayle --Promoting Kim Philby --Message T Shirts --Videophones --Spray-on Hair --Infomercials --The Spruce Goose --Theme Restaurants --Letting Oliver North Near a Shredder --Not Bombing the Fuel Tanks at Pearl Harbor --Hooked on Classics --Introducing Kudzu to the U.S. --Novelizations of Movies --The Ugandan Space Program --The Titanic --The Edsel --Rocky 5 --Aerosol Cheese --Flowbee --Attacking Israel on Yom Kippur --AfterMASH --Shoe-Store X Rays --Geraldo's Opening of Capone's Vault --The Independent-Counsel Statute --Psychic Hotlines --Cold Fusion --The Maginot Line --George Lazenby...
...unseemly for any one writer to have, let alone show off. Like the author's earlier work, this collection is designed to keep readers from getting too comfortable. You know the feeling if you had trouble keeping up with the plot lines, arcana and footnotes that spread like kudzu through the 1,000 pages of Wallace's 1996 novel, Infinite Jest...
...This kudzu-like spreading of the brand, however, does carry some risk of diluting the Ralphness of it all. For yesterday's would-be Wasp, the Ralph Lauren brand signified something very clear. What is today's consumer to make of a brand comprising everything from silverware to biking gear? "His clothes are losing their historic reference points," says David Wolfe, creative director of the Doneger Group, a retail consultant. "He's not building a myth anymore...
None of this, of course, is entirely new. Advertising, like kudzu, has always existed opportunistically, moving unchecked through the cultural biomass until it finds a niche, then setting down roots. It long ago took hold on such improbable places as the fenders of racing cars and the insides of matchbook covers. The fact that logos and promotions now bloom on the uniforms of professional athletes, in the blinking screens of Internet data and even on the skin of the sad banana ought to be no surprise...
...Stone Age had its watering holes. The '70s had its singles bars. Bill Clinton has his little study off the Oval Office. Now cyberspace offers us the Palace, a planetwide sprawl of loosely interconnected chat rooms that in the past few months has spread like kudzu across the Net. Still haven't designed your own home page on the Web? Don't sweat it. This fall, at least, building your own palace is where...