Word: kummel
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Dates: during 1950-1959
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...William Weintraub agency, where, said one adman, "Bill Weintraub knew how to handle Revson; he just outshouted him, and everything was fine." Then Weintraub's Norman B. Norman, who holds the record (seven years) for working personally with Revson, bought out Weintraub to form his own Norman, Craig & Kummel agency. But no sooner did Norman buy the rights to the $64,000 Question for Revlon than trouble began. Says Norman: "After watching it the first night, Revson told me to cancel the show because it was the worst trash he'd ever seen. He so frightened me that...
...Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well...
Instead of slyly coupling the Maidenform ad drive with any contemplated campaign for Adlai Stevenson, wouldn't it have been more newsworthy to pick up a Timelier peg for Norman, Craig & Kummel, Inc.-the agency that masterminded and launched The $64,000 Question! Nothing wrong with Maidenform, but surely you'd have chosen a different type of account to characterize N. C. & K.'s opposite number and to try to dignify what promises to be a dilly of an ad promotion for the Republican Party. Going to tell your readers about "hard sell...
...attention for the Uruguayan national anthem in Montevideo (Minn.), smiled at each other across a table in Manhattan's "21." At national committee headquarters, staff members were calmly looking beyond the convention, planning to conduct the fall campaign with the help of Madison Avenue's Norman, Craig & Kummel, Inc., the advertising agency that made the Maidenform bra a symbol of the American Dream. Even in South Carolina, where the civil-rights issue is seething, Democratic delegates caucused, tut-tutted talk of a third party, voted to seek their objectives "within the framework" of the Democratic Party...