Word: kummel
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...position for people who consider themselves problem solvers, pacesetters and molders of public opinion." It is also a hell of a position for businessmen. Last year, Negroes spent $30 billion on consumer items, or 6% of the national total, and as Louise Hexter, account executive for Norman, Craig & Kummel, says, "It is utterly absurd to exclude them from your advertising." Nonetheless, admen are proceeding with extreme caution because, says Mrs. Hexter, "we're scared to death. We're scared of anything that will cause adverse publicity...
Last week Hertz announced that effective Dec. 1, it will switch its domestic advertising account from Norman, Craig & Kummel to Carl Ally Inc. Ally is a four-year-old agency, so small (ten clients, 76 employees) that its annual billings of $11.5 million are hardly larger than those of its new client ($7,000,000-$9,000,000). Board Chairman Carl Ally, 42, along with his two top vice presidents, previously worked for Detroit's Campbell-Ewald, which had the Hertz account from 1934 to 1959. Says Ally of his acquisition: "We needed someone really big to jump...
Neither Hertz nor Norman, Craig & Kummel gives a reason for the switch except that there has been "a basic disagreement concerning the advertising strategy that should be employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that...
...White Knight. Admen are divided about the tie between sex and sales. One who uses sexy ads is Norman B. Norman, president of Norman, Craig & Kummel. Norman, according to a probably apocryphal industry story, put some sex into soap advertising with the Ajax White Knight (symbolizing strength and power) after a psychiatrist told him that 90% of housewives would like to supplement their sex lives. "Sex has always been a part of advertising," says Norman, "but it has usually stayed on the fringe. Now we are encouraging our copywriters to talk more openly and liberally about...
Kastor, Hilton protested that the decision "thrusts upon advertising agencies new and costly responsibilities," announced that it would appeal the verdict. Norman B. Norman, president of Norman, Craig & Kummel Inc., spoke for many admen when he said that ad agencies "don't consider our chore to be policemen" over their clients' claims. Norman also said, however, that "there is no defense for this kind of advertising," added that it "is simply not true" that most clients want to deceive the public...