Word: kummel
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...addition, the number of guest lecturers in the course will be drastically reduced, according to Bernhard Kummel, Professor of Geology and lecturer in Nat Sci 10. In the past, Kummel said, the guest lecturer program has tried to expose Nat Sci 10 students to some of Harvard's "rich personalities." Unfortunately, he added, the visitors have tended to "blow hot and cold...
...which it approved Enders' appointment, the Board of Overseers promoted eight men to full professorships: Rogers G. Albritton, professor of Philosophy; John M. Bullitt '43, professor of English; Wendell H. Furry, professor of Physics; Roy J. Glauber '45, professor of Physics; Henry A. Kissinger '50, professor of Government; Bernhard Kummel, professor of Geology; Zeph Stewart, professor of Greek and Latin; and Renato Tagiuri, professor of Social Sciences in Business Administration...
...Advertising should be creative and edifying and should strive to be an art form," says Doyle Dane Bernbach's Maxwell Dane (whose agency has won plaudits for its artful ads for Volkswagen, Polaroid, and El Al Israel Airlines). But Norman B. Norman, president of Norman Craig and Kummel, insists that "the business of advertising is solely to move goods. You bastardize it if you try to make it an art form...
NOTHING gave Maidenform a better uplift than the launching of its famous "I dreamed" campaign in 1949. Dreamed up by a woman copywriter for a Manhattan ad firm (now Norman, Craig & Kummel), the ad drew little enthusiasm at first, even from Ida Rosenthal. It soon caught fire, despite protests that it was risque. "We love double meanings," says Beatrice Coleman, Mrs. Rosenthal's daughter and the firm's chief designer, "so long as the double meaning is decent." Maidenform now spends 10% of its sales on advertising, mostly on the "I dreamed" ads. "Let them go on dreaming...
...Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well...