Word: kummentz
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...technologies, from ice vests to metal tape to ventilated shoes, to keep athletes cool in the ancient city. The companies hope Olympic gold will trickle into the bottom line. "The Olympics provide a great opportunity for these companies to create demand for their footwear and apparel," says Mitch Kummentz, senior analyst at D.A. Davidson & Co., an investment bank and research firm based in the Northwest. "Performance products have gained favor among the fashion conscious. Once we get into the Games, this trend should accelerate...
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