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...wants his house to be all the homier anyway. So aquarium sales are through the roof. That is good news at Petland, a Chillicothe-based company whose success is nurtured as much by the weaknesses of America's two-income economy as by its strengths. Thirty years ago, Ed Kunzelman was a Chillicothe schoolteacher who started a pet shop on Paint Street with a $1,600 loan from the teachers' credit union. Last year his company did $100 million in sales, with 152 franchises worldwide. Jim Whitman, the executive vice president in charge of recruiting franchisers, finds his best clients...

Author: /time Magazine | Title: WARMING TO SUCCESS | 5/19/1997 | See Source »

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