Word: kura
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Many young people in Japan feel as I did, which is why the sake business is struggling. Beer is by far the favored drink, accounting for half of domestic sales of alcoholic drinks. Sake makes up just 9%, down from 17% a decade ago. Active sake breweries, or kura, have dwindled to about 1,200, from 3,500 or so in 1970. It would seem that despite a passionate marriage that historians date back to 3 B.C., the love between Japan and sake is fading...
...there is still a spark. Like kimonos and Godzilla, sake is too much ingrained in the culture to be entirely forgotten. Major sakemakers are targeting new markets, such as young women, with innovative products and sales pitches. A change in the tax laws has encouraged small and midsize kura to produce more profitable, premium sake, a move that has ignited the current fad for jizake, or local sake. And kura big and small see potential abroad, where a sake boom has stepped up demand. Despite its troubles--or perhaps because of them--the industry is producing its best sake ever...
...that acclimation for longer periods, with standard training schedules, really works. The Russians trained at Alma-Ata (around 10,000 ft.) in Kazakhstan before going to Mexico City in October; now they are building improved Olympic training camps at Yerevan in Armenia. The Japanese have camps on Mount Nori-kura in the 8,000-ft. to 9,000-ft. range. The French are completing an $8,000,000 complex at Font-Romeu (6,100 ft.) in the Pyrenees, and, in a fine display of entente cordiale, they will let the West Germans train there with them...
Young in Heart. In Tokyo, government ordinance was blamed by 8 2-year-old Kura Nagaoka for her retirement after 70 years as a practicing geisha...
...sickness, he set up headquarters on Guadalcanal preparatory to the New Georgia invasion. "Terrible" Turner's bridge was a jungle clearing marked by a wooden sign: "U.S.S. Crocodile-Flagship- Amphibious Forces South Pacific." Under the scorching tropic sun, amidst the quack of bena birds and the coo of kura kura pigeons, dressed in khaki pants and shirt, he taught the new amphibious doctrine, which he was learning himself, to the officers under his heterogeneous command: air officers, marine colonels, brigadier generals, destroyer captains, PT commanders, crusty transport skippers...