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...would have had to get up pretty early in the morning to get ahead of the TIME staff members who worked on this week's cover story about the three network morning shows. Reporter-Researcher Elaine Dutka, for instance, rose in inky blackness to interview CBS' Charles Kuralt on the set of his program Sunday Morning, and again after he had become the daily host of Morning a few weeks later. Says Dutka: "Those hours were pretty disorienting. I'd be finished with my reporting at 9 a.m., when much of the rest of the world...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 1, 1980 | 12/1/1980 | See Source »

...Charles Kuralt, CBS'S middle-aged Huckleberry Finn, a rumpled newcomer to this three-way race, having added the week day Morning to his imaginative, much acclaimed Sunday show only in October...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

Four months before Dan Rather assumes Cronkite's role on the CBS Evening News, Kuralt is being talked about as an alternative anchorman should Rather not succeed...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

...Morning is a distant third. But the arrival of Kuralt, that laureate of the common man, has acted like a shot of vitamin B12. Within two weeks after he became anchorman on Oct. 27, Morning's ratings jumped from 2.5 to 3.5, an increase of 40%. Robert Northshield, the show's senior executive producer, is convinced that the amiable Kuralt, 46, who won millions of fans over the past 13 years for his evening news "On the Road" travels, will push them still higher. He says, "If anyone can raise the ratings, Charlie...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

...Morning's greatest handicap: it is only half a competitor. The show runs opposite its two rivals from 7 a.m. to 8 a.m. After that it gives way-extremely reluctantly, it should be added-to Captain Kangaroo, which has been entertaining preschool children for a quarter-century. Quips Kuralt: "If only we could resolve the serious artistic question of what to do with Captain Kangaroo...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

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